Trusted by small & large companies alike

Singtel Dash: Leisure

UX/UI
Product
Mobile App

Singtel Dash: Invest

UX/UI
Product
Mobile App

Arbele

UX/UI
Webflow
Responsive Website

VIA Open Platform

UX/UI
Portal
Web App

I'm Kai, a design consultant based in Singapore

I'm a strategic experience design partner for Seed stage startups—specialising in validating scalable business models and helping demonstrate traction using the battle-tested Lean Startup methodology.

Tse Kai Hua profile picture.

"I had a great experience working with Kai on upgrading my website. He was resourceful and managed the timeline efficiently, ensuring everything was completed as planned. Great job with how he revamped the site to create a seamless flow for funneling customers to our two shop locations. The new design is intuitive and has greatly improved user experience. I'm very satisfied with his work and would highly recommend him to anyone looking to enhance their website!"

Client testimonial profile.
Sophia Zhang
Founder, Kidztropic

Kai recently helped me with a website design project, and his services exceeded all my expectations. His combined technical expertise with a keen eye design make him a standout professional, and his collaborative approach in providing valuable advisory throughout the project was very helpful. He explained technical concepts in a way that was easy for a newbie like me to understand, and offered useful suggestions to enhance the functionality and user experience of the website. Great job, Kai!

Client testimonial profile.
Tiffany Ow
Director, OCBC
How I can help you

Experience Design

I offer a complete experience design package tailored to help Seed stage startups create technology-powered solutions that not only deliver value to customers but also drive business results—achieving outcomes versus producing output.

Business Model Design

I'll help your startup evaluate and stress-test your startup idea for desirability, viability, and feasibility. Then we'll come up with an actionable strategy to demonstrate traction.

Discovery Sprint

I'll help your team run a discovery sprint to understand the problem, gather insights on how to solve it, and test assumptions to ensure they are validated.

MVP Testing

I'll help your team create and test the best MVP for the job e.g. an On-Screen Prototype with Figma, a Landing Page Test with Webflow, a No-Code MVP with Wized, etc.

Collaborative Design

I'll work together with your team to continuously design a product that focuses on business and user goals while ensuring that is innovative, intuitive, and easy to use.